Brand Guide
J Thomas Financial Brand System
This guide establishes consistent, accessible usage of the J Thomas Financial identity. Use approved logo files, follow spacing and color rules, and preserve a conservative, professional presentation.
Brand kit download
Download a complete bundle that includes the brand guide in TXT/PDF format and all logo/brand-mark assets.
Logo Rules
Do
- Use approved logo files only.
- Maintain clear space around all lockups.
- Select light or reversed logo based on background contrast.
- Use brand mark only when space is limited and context is clear.
Don't
- Do not distort, skew, or stretch logos.
- Do not add shadows, bevels, glows, or decorative effects.
- Do not recolor logo elements outside the approved palette.
- Do not place low-contrast logos over busy backgrounds.
Do and Don't Examples
Do: Correct proportions
Don't: Stretch or skew
Do: Reversed logo on navy
Don't: Add effects
Color Palette
Navy
#0B2238
Primary brand color for headings, nav, footer, and structure.
Gold
#C7A24D
Accent color for highlights, icons, separators, and emphasis.
Slate / Charcoal
#2A3B4C
Optional supporting neutral for depth and contrast.
Warm Off-White
#EDEBE7
Soft neutral background color for spacious layouts.
Usage principle: navy should dominate, gold should accent sparingly, and all combinations must maintain strong accessibility contrast.
Typography
Heading Typeface
Montserrat
Section Headings & Navigation
Use Semibold/Bold with slight positive tracking for all-caps headings.
Body Typeface
Inter
Use Inter for paragraphs, support copy, and lists. Keep line length comfortable and avoid overly tight spacing.
Asset Downloads
All File Formats
Direct downloads for SVG, PNG, and PDF source files.
